Explore the concepts and tools of strategic business management.

Learn more about the organizational strategy within which managers make decisions and how it relates to competitive advantage.

Program Benefits

• Perform external and internal analyses for companies and evaluate the dynamics of competition
• Build strategies using appropriate frameworks and tools
• Understand your own company’s strategy
• Align your role with your company’s strategic goals and objectives
• Develop recommendations to strengthen your company’s strategic position and competitive advantage
• Understand the basics of strategy implementation and control

Topics Covered

• The process of crafting and executing a strategic plan
• Frameworks and tools to conduct external and internal analyses
• Evaluating the competitive conditions and industry attractiveness
• Assessing a company’s resources, capabilities, competencies and competitive advantage
• Different types of business strategies
• Strategic moves companies make to strengthen their competitive position in the market (i.e., blue ocean and disruptive innovation strategies amongst other strategies).
• Effective strategy implementation and the strategic change process